diff --git a/src/index.js b/src/index.js
index 3403a0b..adf6a67 100644
--- a/src/index.js
+++ b/src/index.js
@@ -226,7 +226,7 @@ async function checkAndNotify(keyword, marketplace = "EBAY_US") {
 
          const message = `========= ${keyword.toUpperCase()} (${marketplace}) ==========\n` +
             cheapItems.slice(0, 10).map(item =>
-               `<b>${item.title}</b>\n<b>$${item.price} ${item.currency || 'USD'}</b>\nhttps://${item.currency === 'USD' ? 'www.ebay.com' : 'www.ebay.com.au'}/itm/${item.legacyItemId}`
+               `${item.title}\n$${item.price} ${item.currency || 'USD'}\nhttps://${item.currency === 'USD' ? 'www.ebay.com' : 'www.ebay.com.au'}/itm/${item.legacyItemId}`
             ).join('\n==================================\n') +
             '\n==================================';